THOR's fiscal 2026 sales were flat at $9.61B as a 16% drop in North American towables offset motorhome and currency-aided European growth, while mix, absorbed cost increases and a doubled tax rate cut net income 31% to $177.5M ($3.38 diluted EPS).
Revenue
$9.6B
+0.3% YoY
Net income
$178M
-31.3% YoY
Diluted EPS
$3.38
-30.2% YoY
Operating margin
2.1%
Overview
THOR Industries, the world's largest recreational-vehicle (RV) maker, sold $9.61 billion of vehicles and parts in fiscal 2026 (the year ended July 31, 2026). That is up just 0.3% from $9.58 billion, but the flat top line hides three very different stories. North American towable RVs, the trailers you hitch to a pickup, fell 16.1%. Motorhomes grew 12.8%. Europe grew 9.0%, although most of that came from a stronger euro. Profit fell much further than sales: net income attributable to THOR dropped 31.3% to $177.5 million, and diluted EPS fell from $4.84 to $3.38.
Two things drove the drop. Gross margin, the share of each sales dollar left after the direct cost of building the product, fell from 14.0% to 12.6%. The 10-K attributes this to "unfavorable changes in North American Towable and European product mix toward lower-margin products" and to "absorbing more material cost increases," including tariffs that THOR chose not to pass fully on to dealers. The second driver was the tax rate, which doubled from 13.4% to 26.8%. As a result, net income fell by more than pre-tax income did.
Key figures
Metric
FY2026
FY2025
YoY Change
Net sales
$9,608.1M
$9,579.5M
+0.3%
Gross margin
12.6%
14.0%
-1.4 pts
Operating margin*
2.1%
3.1%
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-1.0 pts
Income before income taxes
$238.7M
$296.2M
-19.4%
Effective tax rate
26.8%
13.4%
+13.4 pts
Net income attributable to THOR
$177.5M
$258.6M
-31.3%
Diluted EPS
$3.38
$4.84
-30.2%
RV units shipped (all segments)
159,956
181,388
-11.8%
Order backlog (at July 31)
$3,298.8M
$3,055.2M
+8.0%
North American dealer inventory of THOR RVs (units)
~64,000
~73,300
-12.7%
Net cash from operating activities
$321.2M
$577.9M
-44.4%
*THOR's income statement has no operating-income line. Operating margin here is gross profit minus selling, general and administrative expenses (SG&A) and intangible amortization, divided by net sales: $197.1M in FY2026 vs. $299.1M in FY2025. It excludes interest and "other income," which is the source of the gap between this line and pre-tax income.
The currency effect on sales
About 34% of THOR's sales are in currencies other than the dollar, mainly euros. Exchange-rate changes added $179.4 million to fiscal 2026 sales. Without that boost, consolidated sales would have fallen by about $150.8 million, or roughly 1.6%. Measured in euros ("constant currency," meaning with the exchange-rate change removed), European sales grew 3.1%, not the 9.0% reported in dollars.
Segment performance
Segment
Net sales FY2026
YoY
Units YoY
Gross margin FY2026 (FY2025)
Pre-tax income FY2026
YoY
North American Towable
$3,176.7M
-16.1%
-20.7%
11.2% (13.1%)
$147.3M
-40.4%
North American Motorized
$2,455.2M
+12.8%
+12.4%
8.8% (9.7%)
$74.2M
-13.1%
European
$3,296.7M
+9.0%
+2.7%
13.5% (15.2%)
$72.2M
-28.9%
Other (mainly Airxcel components)
$977.0M
+13.7%
n/a
20.1% (20.1%)
$72.1M
+34.1%
North American Towable: the biggest drag. Unit shipments fell 20.7% to 95,045. Travel trailers, the cheaper entry-level product, fell 22.4%. The 10-K ties this to "lower demand for the lower-cost travel trailer units." Industry-wide towable wholesale shipments fell only 11.5% over the 12 months to July, so THOR lost share. Its retail share of travel trailers and fifth wheels slipped from 38.4% to 37.4%. Average price per unit rose 4.6%, but mostly because the mix shifted toward pricier fifth wheels, not because of price increases. Material, labor, freight and warranty costs rose from 78.8% to 80.0% of segment sales. That squeezed gross margin, and segment pre-tax profit fell by $99.7 million, which is most of the company-wide decline.
North American Motorized: more sales, slightly less profit. Motorhome shipments rose 12.4% to 19,288 units. Class C motorhomes, the mid-size type built on a van or truck chassis, drove most of the gain, with sales up 20.2%. THOR's motorhome retail share edged up from 47.8% to 48.5%. Even so, segment pre-tax income fell 13.1%. The main reason is a one-off in the prior year: fiscal 2025 included insurance income tied to a weather event, and its absence cut the segment's other income by $12.9 million. Gross margin also slipped from 9.7% to 8.8% as material costs rose. In the second half of the year, THOR restructured this segment, cutting staff and closing a facility.
European: growth mostly from the euro, and lower margins. Units rose 2.7% to 45,623. Motorcaravans and campervans grew, while caravans fell 16.4%. Gross margin fell 1.7 points to 13.5%. The filing gives two reasons: higher chassis costs, and more sales of entry-level and special-edition motorcaravans, which carry higher material-cost ratios. SG&A also rose, including $13.0 million of employee separation costs from plant restructuring. Segment pre-tax income fell 28.9% to $72.2 million, a 2.2% margin on $3.3 billion of sales.
Below the operating line: support that won't necessarily repeat
Pre-tax income fell 19.4%, less than the roughly 34% fall in operating profit. Non-operating items made up much of the difference. Other income rose $32.9 million. That included $16.4 million more in fair-value gains on warrants and stock investments, a $13.0 million better swing in currency gains, and $12.2 million more in gains from selling property, partly offset by a $7.8 million impairment on towable assets held for sale. Net interest expense also fell $11.6 million as THOR paid down debt. Much of this depends on market prices and one-time asset sales, so it is a weaker base for future profit than the manufacturing business itself.
On taxes, the 10-K says the higher fiscal 2026 rate came from "certain losses in foreign jurisdictions without an associated tax benefit and changes in statutory tax rates." The low fiscal 2025 rate had been helped by a favorable foreign tax-law change.
Cash and balance sheet
Operating cash flow fell 44.4% to $321.2 million. Lower profit explains part of it. Working capital, the cash tied up in inventory and receivables net of payables, also absorbed $131.9 million, mainly from building up supply-company inventory and prepaying U.S. taxes. From that cash, THOR:
paid $108.8 million in dividends (the quarterly dividend rose to $0.52 from $0.50 in October 2025),
bought back $115.1 million of stock, which reduced diluted shares to 52.6 million from 53.4 million,
repaid $56.3 million of term loans. Total long-term debt ended at $875.8 million, down from $933.8 million.
Cash fell to $482.0 million from $586.6 million. About $815 million of revolving credit remained undrawn. Buybacks and dividends together ($223.9 million) plus capital spending of $152.4 million exceeded operating cash flow. The gap was covered by asset-sale proceeds ($67.9 million) and the cash drawdown.
On July 1, 2026, THOR also took full ownership of Roadpass Digital, an RV trip-planning software business it previously held as a minority investment. The consideration was immaterial, and the business now sits under Airxcel.
Takeaway: THOR's flat revenue came from shipping fewer, pricier units at thinner margins. North American towable volume fell by a fifth, and cost increases THOR absorbed rather than passed on cut gross margin by 1.4 points. Non-operating gains and lower interest partly cushioned the blow, but a doubled tax rate made it worse. The one clearly positive number is the towable backlog, up 74.6%, which suggests the weakest segment may have reached its low point.
Outlook
The 10-K gives no numeric sales or earnings guidance for fiscal 2027. Management's written outlook is cautious. It expects "the remainder of calendar 2026, and potentially beyond" to stay under pressure from inflation, tariffs, interest rates and higher fuel prices tied to the Iran conflict and disruption in the Strait of Hormuz. For Europe, it expects "relatively stable market volume" but "ongoing pressure on net sales prices and gross margins." The RV Industry Association's June forecast calls for about 314,000 North American wholesale shipments in calendar 2026, down 8.2%. THOR plans about $175 million of capital spending in fiscal 2027.
Backlog, meaning unfilled dealer orders, now points in the opposite direction from last year's results:
Backlog at July 31
2026
2025
Change
North American Towable
$916.6M
$525.0M
+74.6%
North American Motorized
$728.2M
$1,004.6M
-27.5%
European
$1,654.0M
$1,525.6M
+8.4%
Total
$3,298.8M
$3,055.2M
+8.0%
Our read: the pattern could flip in fiscal 2027. Towable orders are rebuilding from a low base, and dealers ended the year holding 12.7% fewer THOR units (about 64,000). Motorized, the growth engine this year, enters fiscal 2027 with a backlog more than a quarter smaller. Towables carry better margins than motorhomes (11.2% vs. 8.8% gross), so a towable recovery would help margins. That holds only if THOR can recover more of its material and tariff costs than it did this year.
Retail demand is the risk. THOR's own North American retail registrations fell 18.5% in the six months to June 2026, faster than the industry's 14.8% decline. Unless retail sales stabilize, the backlog may turn into shipments more slowly than the order book suggests. In Europe, the filing expects flat volumes and further margin pressure, so a profit recovery there would have to come from cost cuts and restructuring rather than from sales growth.