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Ford Motor Company (F) earnings preview: what to watch in Q3 2026

Published Oct 26, 2026

Ford Q3 2026 preview: can Ford Pro recover from Q2's $1.7B to hit its $7.0-7.5B target, and will the $10-11B full-year EBIT guidance hold?

When Ford reports

Date not yet confirmed. As of October 26, 2026 we could not find a Ford announcement of its third-quarter 2026 results date on its newsroom or investor relations site, or a wire reprint of one. Our own estimate, based on Ford's filing cadence, is around October 28. For reference only: Ford released Q2 2026 results after the market close on July 28, 2026, and Q3 2025 results on October 23, 2025, both followed by a 5 p.m. ET call. Check shareholder.ford.com for the official date.

What Q2 2026 showed

Our Q2 2026 analysis found a quarter that read two ways:

  • The operating business improved. Company adjusted EBIT (Ford's preferred profit measure: earnings before interest and tax, with one-off items stripped out) rose 17% to $2,503 million, and its margin went from 4.3% to 5.2% of revenue. Adjusted EPS was $0.42, against $0.37.
  • The reported result was a loss. A $3.6 billion charge for unwinding BlueOval SK, the battery joint venture with SK On, drove a net loss of $1,327 million, or $0.33 per share. Revenue fell 3.8% to $48,296 million.
  • The segments moved in different directions. Ford Blue (petrol and hybrid vehicles) earned $1,135 million, up $474 million, mostly from price, mix and currency rather than lower costs. Ford Pro (commercial customers, Ford's profit centre) fell $600 million to $1,718 million, with margin down from 12.3% to 9.7%, as the Novelis aluminum supply disruption cost it volume. Model e (EVs) lost $919 million, $410 million less than a year earlier, but on 53% fewer vehicles shipped.

What management guided

With the July 28 release, Ford guided full-year 2026 adjusted EBIT of $10.0–$11.0 billion and adjusted free cash flow of $6.0–$7.0 billion. By segment: Ford Pro $7.0–$7.5 billion, Ford Blue $5.0–$5.5 billion, Model e a loss of about $4.0 billion, Ford Credit above $2.5 billion. The plan assumes a net $1.0 billion improvement from recovering the lost Novelis production, commodity headwinds of just above $2.0 billion (mainly aluminum), and about $0.5 billion of cash recovered from IEEPA tariffs. Full-year capital spending is guided at $9.5–$10.5 billion.

Three things to watch

1. Whether Ford Pro is on pace for $7.0–$7.5 billion. Pro earned $3,403 million in the first half, so the low end of its range needs about $3.6 billion in the second half, a faster pace than the first half managed. That only works if the aluminum supply problem is behind it. A Q3 Pro EBIT clearly above Q2's $1,718 million, with margin recovering from 9.7% toward last year's 12.3%, would say the Novelis recovery is happening; another quarter near Q2's level would put the segment range in doubt.

2. Whether the full-year EBIT range holds. Ford made $5,991 million of adjusted EBIT in the first half, so the $10.5 billion midpoint needs about $4.5 billion more over Q3 and Q4 combined. That is a slower pace than the first half, which leaves room for the extra Model e spending and commodity costs Ford expects late in the year. The thing to watch is whether management keeps, narrows or cuts the $10.0–$11.0 billion range. A cut while Q3 itself looks fine would point to second-half costs (aluminum, tariffs, EV spending) running above plan.

3. The EV loss and the charges still to come. Model e is guided to lose about $4.0 billion this year against $1,696 million in the first half, which implies losses of more than $1.1 billion a quarter in the second half as Ford spends on its next EV platform. A wider Model e loss in Q3 is therefore expected, not a surprise. Separately, the December 2025 decision to cancel three planned EVs and end F-150 Lightning production carries up to $2 billion of pre-tax charges recognised as they are incurred, with $481 million taken in Q2, so the gap between GAAP and adjusted EPS may stay wide. Also on the cash side: company cash was $22.3 billion at June 30 against Ford's own floor of $20 billion, and about $500 million of tariff refunds was expected in cash in the second half. Whether that money has arrived will show up in the cash balance.

We will publish our full analysis of Ford's Q3 2026 results once they are out. Until then, the Q2 2026 report has the full figures.

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For information only; not investment advice.